YouTube India 15

Over its 15 years in India, YouTube has made historic innovations in the content ecosystem. It has created knowledge banks,
online schools and universities, personal entertainment centres, trends, culture, inspiration, jobs, GDP and
a new creator economy.

In 2023, we wanted to celebrate the amazing and expressive world that is YouTube India, and for that a playbook inspired by the ever-growing community and talents, a homage to all the cultural moments, highlights and celebrities was created; empowering our teams in India with a vibrant and refreshing visual approach to amplify their celebration for this momentous milestone.

The iconic look and feel was adopted throughout the year, across multiple campaigns and events in India. From traditional medias like OOHs, Posters and TVC. via Social and On Platform to Merchandise and across all assets at the actual Events.

Illustration: Boomeranng Studios

Role: Brand Direction/Guidance & Playbook creation

image98.gif
image97.gif
image96.gif
image95.jpg
image49.png
image66.png

Role:

Breaking down the illustration into its components extracting versatile assets, ensuring their adaptability across various media channels. Each element was isolated to create individual files, making use of transparent backgrounds to facilitate their incorporation into different layouts