YouTube Fanfest 10

YouTube Fanfest is APAC’s biggest YouTube event. It’s a celebration of the passion and devotion of fans and creators.

In 2023, as the pandemic measures finally eased up, we went all out to give Fanfest an invigorated new look and an arsenal of brand new graphics and tools to celebrate a huge milestone, 10 years of Fanfest in APAC.

We seeked to harness the shared spirit of creators and fans wanting to make a mark on their fandom, by empowering them with a modular graphic system that allowed everyone to co-create and imprint their own vision in the Fanfest legacy.

The new look and feel echoed and resonated through all channels. From traditional medias like OOH, Poster and TVC. via Social and On Platform to Merchandise and of course, the main event.

Role:

Initial explorations of the look & feel together with the Art Director to create a design that encompassed the playful and energetic persona that is our fans and creators.

Creation of Banners, Show Assets, Social media posts, OOHs, Swags & Playbook.